Baya Baya

An experimental branding concept that reimagines the traditional Brazilian açaí bowl through the lens of India’s vibrant coastal culture. Drawing visual inspiration from the beaches of Mumjbai and the punchy, editorial flair of fashion photography, the brand identity merges sun-drenched nostalgia with bold modernity. The visual language explores saturated fruit tones, gritty textures, and surreal object placement to create a hyperreal aesthetic that feels tropical, graphic, and unapologetically expressive — from Pará to Mumbai.